VPA Brand and Style Guidelines
This section of the College of Visual and Performing Arts' web site was created to help apply the VPA brand and style/usage guidelines in print and online environments. These tools help faculty and staff present the college with a consistent look and message.
The brand guidelines include the college's mission, vision, and values statements; brand attributes; brand descriptors; primary and secondary logo and logotype lockup; color palette; typography; and image voice.
The style/usage guidelines assists those writing about the college. It is a reference of VPA persons, places, and things and how they are capitalized, abbreviated, punctuated, or spelled. It also encourages the correct use of words.
Because this section is constantly evolving, please check for updates prior to implementation. Proper usage is important to ensure quality and consistency.
GENERAL QUESTIONS:
Erica Blust
Director of Communications and Media Relations
College of Visual and Performing Arts
Syracuse University
200 Crouse College
Syracuse NY 13244-1010
315-443-5891
esblust@syr.edu
VISUAL QUESTIONS:
Carlota Deseda
Publications Specialist
College of Visual and Performing Arts
Syracuse University
205 Crouse College
Syracuse NY 13244-1010
315-443-4304
chdeseda@syr.edu